Guides and reviews
Four platform reviews and six guides for businesses choosing email marketing software — what it costs at your list size, what free plans allow, and what bulk sending requires. Prices read on vendors' pages on 22 September 2026.
All guides and reviews
B2B Email Marketing Software: Seats, Scoring and the Law
Selling to businesses changes what matters in an email platform: how many colleagues can log in, whether contacts can be scored, how it connects to your CRM — and the fact that B2B email has no legal exemption.
AI Email Marketing Tools: What the Platforms Actually Include
Almost every email platform now lists AI features. Here is what each one's pricing page actually offers — writing, subject lines, images, send times, segments — and what none of them can promise.
ESP vs SMTP Relay: Which One Sends Your Business Email?
Email marketing platforms and SMTP relays both send email in bulk, but they do different jobs — and the law treats their messages differently. How to tell which one you need, and when you need both.
Benchmark Email Review (2026): Simple, Priced Plainly, Thin on Automation
Benchmark Email is easy to understand — one free plan, one paid plan, every feature in both — but its current pages list no automation workflows. Here is who that suits.
Sender Review (2026): A Big Free Plan and a First-Year Discount
Sender has the largest free plan we found and low paid prices — but its annual discount covers only the first year. Here is the full bill, year one and year two.
Brevo Review (2026): Paying by the Email, Not the Contact
Brevo sizes its plans by how many emails you send, not how many contacts you keep. That makes it the cheapest option for some lists and a poor one for others — here is how to tell which you are.
AWeber Review (2026): Lite or Plus, and What Each Costs
AWeber's two self-serve plans are far apart: Lite is cheap and tightly capped, Plus opens everything up. Here is where the line falls, with every tier price from its pricing page.
What Email Marketing Costs at 5k, 25k and 100k Contacts
Seven entry paid plans priced at three list sizes, on monthly and annual billing, straight from the vendors' pricing pages — plus the costs that sit outside the headline price.
Free Email Marketing Software: What Each Free Plan Allows
The free plans that are genuinely usable for a business, what each caps — contacts, emails, seats, branding — and the point where paying becomes cheaper than working around the limits.
Email Marketing for Small Business: A Plain Setup Guide
What a small business actually needs to start email marketing — a list, a platform priced for its size, three emails that run themselves — and what that costs.